Athletic Brewing Upside Dawn

Athletic Brewing Upside Dawn is a crisp, non-alcoholic golden ale from Athletic Brewing Co., a pioneer in craft NA beer based in Stratford, Connecticut, and San Diego, California. Launched as part of Athletic’s mission to redefine non-alcoholic brewing, Upside Dawn was one of the company’s original flagship beers, designed to deliver authentic beer character without the alcohol. At just 0.4% ABV, 50 calories, and 11 g of carbohydrates per 12 oz (355 ml) serving, it’s a go-to for active, health-conscious drinkers looking to enjoy a pint without derailing their day.

Flavor & Aroma

Pale golden in color with bright clarity and a soft white head, Upside Dawn offers subtle aromas of light malt, fresh bread, and a touch of floral-citrus hops. The flavor is balanced and easygoing, with gentle malt sweetness, a hint of lemony hop brightness, and a smooth, refreshing finish that mimics a classic golden ale. Its clean profile makes it easy to sip without palate fatigue.

Nutritional Profile

ABV: 0.4%
Calories: 50 per 12 oz
Carbs: ~11 g per 12 oz

Extremely low in alcohol and calories, it’s an excellent fit for mindful drinkers seeking authentic beer taste without the effects of alcohol.

Style Context

Golden ales are known for their approachable malt backbone, restrained hop bitterness, and crisp finish. Athletic Brewing crafts Upside Dawn with traditional brewing methods, then uses a gentle process to remove the alcohol while preserving flavor and body—a key reason it has become one of the best-selling craft NA beers in the U.S.

Pairings & Occasions

Food Pairings: Light salads, grilled chicken, mild cheeses, veggie wraps.
Best Enjoyed: Post-workout refreshment, weekday evenings, or any occasion where you want the beer experience without the buzz.